Everything you need to know.

Filro delivers digital implementation for growing US businesses. After payment and brief submission, our team kicks off your project asynchronously with weekly milestones — no technical background required.

Prerequisites

• A valid email (used for sign-in and notifications).
• Basic business assets: logo (if any), photos, descriptions, contact info.
• A stakeholder available to answer questions during the implementation window.

Step by step

1. Choose a plan on the pricing page (Launch, Growth, Revenue System, or Scale).
2. Create your account with email/password or Google sign-in.
3. Complete checkout via Stripe (US and international cards accepted).
4. Fill out the implementation brief — brand, contact, catalog, and reference materials.
5. Your project moves into production on the schedule confirmed for your plan.

Here's what happens between your payment and go-live:

• Payment confirmation: Stripe webhook validates the transaction and unlocks the brief.
• Brief collection: ~15–30 minutes to complete. Everything is editable later.
• Internal kickoff: we review materials, flag gaps, and confirm scope.
• Production: our team implements against the plan with weekly milestones.
• QA: each screen reviewed on desktop, tablet, and mobile. Image optimization and SEO baseline applied.
• Publishing: temporary domain your-business.filro.site immediately; custom domain runs in parallel (24–72h depending on registrar).

The more detail you provide, the faster we deliver. Full checklist by brief section:

Brand identity

• Business name and industry (food, beauty, retail, services, etc.).
• Short description (1 line) and long description (2–3 paragraphs).
• Tagline (optional but recommended).
• Brand colors (HEX preferred, or a reference).
• Logo: transparent PNG or SVG (ideal); JPG works on a neutral background.

Contact and social

• Primary phone number (used as the main CTA).
• Instagram, Facebook, TikTok, LinkedIn (full URLs).
• Physical address (if you serve customers on site) — we show it on Google Maps.
• Business hours by day of week.

Catalog

• List of products or services with name, price, description.
• Images: jpg/png/webp, ~1MB each, ideally square (1080×1080).
• Categories (menu sections, portfolio areas, collections).

Promotions and references

• Coupons, bundles, time-limited discounts.
• Reference material: a link to a site you like, a brief document, or a free-form description of the feel you want.

Billing structure

• Implementation (one-time): charged once, unlocks production.
• Monthly: billed monthly on the same date; covers hosting, maintenance, and iteration windows.

Payment methods

• US credit and debit cards (Visa, Mastercard, Amex, Discover).
• International cards processed via Stripe (135+ currencies).

Cancellation and refunds

• 7-day right of withdrawal if production hasn't started.
• Once production has started, implementation is non-refundable.
• Monthly plans can be canceled anytime; access continues to the end of the paid period.

Full details in the Terms of Use.

Stack

• Frontend: React 19 + TanStack Start v1 (SSR + Edge runtime).
• Managed backend: Postgres + Auth + Storage + Realtime.
• Payments: Stripe with Embedded Checkout.
• Hosted on a global edge network with cache across hundreds of POPs.
• Image CDN with automatic optimization (WebP/AVIF).

Performance

• Performance and technical SEO best practices (Core Web Vitals as a working target).
• SSR for SEO and fast first paint.
• Native lazy loading for images and heavy components.
• Self-hosted fonts with font-display: swap.

Security

• Row-Level Security (RLS) enabled on every table.
• Roles stored in a dedicated table (no privilege escalation).
• Webhooks with HMAC verification.
• Rate limiting and DDoS protection via Cloudflare.
• HTTPS enforced with TLS 1.3 and HSTS.

Accessibility

• WCAG AA minimum contrast across components.
• Full keyboard navigation.
• Alt text required on every published image.

Your page lives at your-business.filro.site immediately after publishing. To use a custom domain:

1. Buy the domain from a registrar (e.g. Cloudflare, Namecheap, GoDaddy).
2. Point the CNAME record to cdn.filro.site (apex/root: use ALIAS or ANAME).
3. Let the team know; SSL/HTTPS is provisioned automatically within ~1h of DNS propagation.

Costs

Domains are paid directly to the registrar (typically $10–20/yr for a .com). Filro doesn't charge to connect a custom domain.

Professional email

We support Google Workspace and Microsoft 365 (you subscribe; we configure MX and SPF records at no charge).

What's included in the monthly

• Small catalog updates (prices, photos, descriptions) via your dashboard.
• Minor visual adjustments (up to 2h/mo of team time).
• Ongoing hosting while the monthly is current.
• Maintenance support via email/chat.

Larger edits

Redesigns, new custom sections, or specific integrations are scoped separately. Send requests via support; we respond with a written scope within one business day.

SEO baseline included

• Meta tags optimized per page (title, description, OG, Twitter Card).
• Schema.org / JSON-LD for LocalBusiness, Restaurant, Product.
• Automatic sitemap.xml and robots.txt.
• Friendly URLs and canonical tags.
• Google Search Console submission (on request).

Analytics

• Built-in dashboard with visits, contact clicks, and conversions.
• Google Analytics 4 and Meta Pixel support (you provide the ID).

Reach the team via email during US business hours (Mon–Fri, 9am–6pm ET):

• Email: support@filro.site

For legal questions, see the Terms of Use and Privacy Policy.