Notes from implementation work.
Short pieces on how revenue systems fail in practice, and what has to exist for them to stop failing. No borrowed statistics, no case-study theatre.
- 4 min read
Speed to lead is an infrastructure problem, not a discipline problem
Why telling a team to respond faster does not work, and what has to exist in the system for first response to be consistent.
Read → - 4 min read
Why CRM data quality decides whether attribution is possible at all
Attribution projects usually fail before reporting starts, because the source data was never captured or required in the first place.
Read → - 5 min read
Configure before you replace: the real cost of switching platforms
Replacing a CRM is sometimes correct and usually premature. How to tell which case you are in before committing to a migration.
Read → - 5 min read
What a revenue audit actually examines
A walkthrough of the nine handoffs reviewed between demand generation and closed revenue, and what a finding looks like at each one.
Read →
Find where revenue is leaking from your current infrastructure.
Receive a structured review of the systems between demand generation and closed revenue.