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Filro
HVAC

Revenue infrastructure for HVAC contractors.

Emergency demand, seasonal peaks, maintenance agreements and replacement quotes, running through one connected system instead of four disconnected ones.

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Operating context

What makes this category different.

HVAC revenue arrives in two very different shapes: urgent no-heat and no-cool calls that must be dispatched within the hour, and high-value replacement quotes that close over weeks. One system has to handle both, plus the maintenance agreements that keep the off-season funded.

Demand generation → closed revenue
  1. 01Acquisition
  2. 02Conversion
  3. 03Capture
  4. 04CRM
  5. 05Routing
  6. 06Follow-up
  7. 07Booking
  8. 08Sales pipeline
  9. 09Attribution
Revenue leakage

Where opportunities are typically lost.

Peak-day overflow

On the first hot week, inbound volume exceeds what the office can answer, and the surplus is lost.

Replacement quotes gone cold

Five-figure system quotes receive one follow-up and then nothing.

Agreement churn

Maintenance agreements lapse silently because no renewal workflow exists.

Dispatch guesswork

Assignment depends on who is looking at the board rather than on a rule.

Untracked call revenue

Most demand arrives by phone, and phone is the least attributed channel.

Seasonal blind spots

Off-season demand generation is never triggered from the existing customer base.

What Filro implements here

  • Emergency and non-emergency capture paths with distinct routing
  • Quote follow-up sequences for replacement opportunities
  • Maintenance agreement renewal and reminder workflows
  • Dispatch-aware assignment rules
  • Call and form attribution tied to booked revenue
  • Off-season reactivation campaigns from CRM data

Signals this applies to you

  • Seasonal demand swings that overwhelm the office at peak
  • Replacement quotes worth several thousand dollars each
  • A maintenance agreement base with no renewal automation
  • Phone-dominant demand with no attribution

Find where revenue is leaking from your current infrastructure.

Receive a structured review of the systems between demand generation and closed revenue.