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Filro
Home Services

Revenue infrastructure for home services companies.

Multi-trade and multi-crew operations where the job is won or lost in the minutes after the call, form or chat arrives.

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Operating context

What makes this category different.

Home services demand is immediate and comparison-driven. A homeowner contacts several companies in one sitting, and the one that answers first with a booked time usually wins the work. That makes routing speed, dispatch availability and follow-up discipline infrastructure problems, not sales-training problems.

Demand generation → closed revenue
  1. 01Acquisition
  2. 02Conversion
  3. 03Capture
  4. 04CRM
  5. 05Routing
  6. 06Follow-up
  7. 07Booking
  8. 08Sales pipeline
  9. 09Attribution
Revenue leakage

Where opportunities are typically lost.

Missed calls

Calls outside dispatch hours have no capture path, so the inquiry disappears entirely.

Form-to-dispatch gap

Web forms email an office address instead of entering the job pipeline directly.

No service-area routing

Leads outside the coverage area consume time, and in-area leads sit unassigned.

Unquoted estimates

Estimates are delivered and never followed up on a schedule.

No reactivation

Past customers due for seasonal work are never contacted again.

Channel blindness

Spend cannot be attributed to booked jobs, so budget is set by instinct.

What Filro implements here

  • Capture for calls, forms and messaging with source data attached
  • Service-area and trade-based routing rules
  • Speed-to-lead notification and escalation
  • Estimate follow-up sequences
  • Booking connected to crew availability
  • Seasonal and maintenance reactivation flows
  • Attribution from channel to booked and completed job

Signals this applies to you

  • Meaningful inbound call and form volume every week
  • More than one crew, trade or location to route between
  • Estimates that go quiet without a structured follow-up
  • Advertising spend you cannot tie to completed jobs

Find where revenue is leaking from your current infrastructure.

Receive a structured review of the systems between demand generation and closed revenue.