Revenue infrastructure for roofing companies.
High-ticket, inspection-led sales cycles where the gap between inspection and signed contract is where most revenue is lost.
Request a Revenue AuditWhat makes this category different.
Roofing revenue depends on a sequence: inspection booked, inspection completed, proposal delivered, insurance or financing resolved, contract signed. Each step is a place a homeowner can stall, and each stall is invisible unless the pipeline enforces it.
- 01Acquisition
- 02Conversion
- 03Capture
- 04CRM
- 05Routing
- 06Follow-up
- 07Booking
- 08Sales pipeline
- 09Attribution
Where opportunities are typically lost.
Interest never converts into a scheduled inspection because booking is manual.
Proposals are sent and then depend on the rep remembering to chase them.
Post-storm volume arrives faster than the intake process can absorb.
Claims-dependent deals sit outside the pipeline with no stage or owner.
Field-collected leads never reach the CRM in a usable form.
Referral, canvass and paid leads are mixed together with no measurable cost per contract.
What Filro implements here
- Inspection booking connected to crew calendars
- Proposal follow-up sequences with stage exit criteria
- Storm-surge intake with automated triage
- Insurance and financing stages inside the pipeline
- Field and canvass lead capture into the CRM
- Attribution from source to signed contract value
Signals this applies to you
- Contract values in the five figures
- An inspection-to-proposal step that leaks
- Volume spikes after weather events
- Multiple lead sources with no comparable cost per contract
Find where revenue is leaking from your current infrastructure.
Receive a structured review of the systems between demand generation and closed revenue.